Senior Marketing Communications Specialist

Empower AI is AI for government. Empower AI gives federal agency leaders the tools to elevate the potential of their workforce with a direct path for meaningful transformation. Headquartered in Reston, Va., Empower AI leverages three decades of experience solving complex challenges in Health, Defense, and Civilian missions. Our proven Empower AI Platform® provides a practical, sustainable path for clients to achieve transformation that is true to who they are, what they do, how they work, with the resources they have. The result is a government workforce that is exponentially more creative and productive. For more information, visit www.Empower.ai.

Empower AI is proud to be recognized as a 2024 Military Friendly Employer by Viqtory, the publisher of G.I. Jobs. This designation reflects the company’s commitment to hiring and supporting active-duty and veteran employees.

Empower AI is looking for an experienced, creative and highly effective Senior Marketing Communications Specialist who can promote Empower AI’s capabilities with our many stakeholders, ranging from Federal Defense and Civilian leaders to partners and employees.

Highlights of Responsibilities:

• Collaborate with VP of Marketing and Communications and company leaders to develop a marketing strategy that communicates Empower AI’s vision, value and experience to the federal marketplace.
• Develop and execute effective digital strategies and integrated marketing campaigns that deliver measurable results.
• Create and promote compelling thought leadership content that supports the business pipeline and generates new business leads.
• Develop and manage sales enablement materials to support business development activities.
• Grow social media and website content that drives brand awareness.
• Work with external vendors and business leaders to execute events and campaigns.
• Support relevant industry tradeshows and participate where it adds value to the business.
• Analyze customer and market needs to ensure Empower AI capabilities are properly positioned and messaged in a way that resonates with the federal market.
• Support internal and external communications campaigns and initiatives, such as executive communications, company newsletters, employee town halls, employee communications, portal content and presentations.
• Support reporting of marketing campaign data to provide visibility of results, measure campaign effectiveness (ROI), and continuously improve campaign strategies.

Minimum Requirements:

• A Bachelor's degree in marketing, business, technology or relevant field of study.
• Excellent written and verbal communication skills with the proven ability to produce accurate, professional and error-free documents.
• Experience in digital platforms such as HubSpot and ServiceNow.
• Excellent proofreading and time-management skills, with a strong attention to detail.
• Experience in account-based marketing strategies and tactics.
• Proficiency in Adobe Creative Suite and MS Office Products including Word, Excel and PowerPoint.
• Working knowledge and experience in extracting maximum value from LinkedIn and other social media platforms.
• Ability to juggle multiple projects concurrently and succeed as part of a small team and/or as an individual contributor.
• Working knowledge of SEO principles to maximize reach to our target audience.
• Excellent communication skills to interact with staff, colleagues, cross-functional teams and third parties.
• Ability to travel (approximately 10%).
• At least five years of professional marketing and communications experience in the government contracting / technology industry.
• Must be within a reasonable commuting distance to our headquarters in Reston, Va.

Qualities We Seek:

In addition to the requirements of the position, we are seeking candidates who share our team values of transparency, collaboration, creativity and action. Among the qualities we seek are:

• Stellar communications and interpersonal skills.
• Strong attention to detail and organizational skills.
• A positive attitude and a proactive problem-solving ability.
• Strong visual, creative and storytelling senses; interviewing and content writing experience
• Experience working in fast-paced environments with the ability to handle simultaneous projects and still meet deadlines.
• A passion for delivering and readiness to constantly iterate.

Physical Requirements:

The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

• Communicate verbally and respond to verbal communications in person and over the phone
• Communicate clearly and succinctly in writing, primarily utilizing a keyboard
• Engage in intermittent physical activity, including bending, reaching, lifting, filing, and prolonged periods of sitting
• Travel minimally, via car or plane, which requires ability to manage luggage, laptop, and briefing materials (up to 25 pounds)

Empower AI (formerly NCI Information Systems) is built for government missions. We help federal agency leaders solve the government’s biggest IT challenges by bridging commercial innovation with missions of national importance. Our proven AI solutions and services provide a practical and secure path for agencies to realize the full potential of the workforce. Headquartered in Reston, Va., Empower AI leverages three decades of mission-critical federal IT experience to ensure defense and civilian agencies have a direct path to meaningful transformation. For more information, visit www.empower.ai.